DailyDOOH

UK, Cambridge based Screen Technology may have gone spectacularly Tango Uniform but only after burning 10′s millions GBP, doing a CVA, more investment, more administration and then finally being thrown off of the Alternative Investment Market but word reaches us again (it’s been a persistent rumour for some time) that their interesting ITrans product somehow [...]

Mantise Media launched Asia’s first geo-targeting digital out-of-home media network using LCD’s from LiteMax on top of Taxis shown here. We’ll have more on the network later.

细心的网友们近日会在新浪网http://www.sina.com的主页上发现一个“热门品牌专区”。点击进入之后，在“热门品牌专区”的标题下方，该专区被称作“生活全覆盖互动平台”。这是一个视频广告的集中区，在这里可以看到包括汽车交通、金融保险、食品酒类等14个分类的广告视频，按照品牌有序排列。点击进入某品牌后，页面上有关该品牌的视频广告、品牌故事、新闻资讯、评论博文、优惠信息一应俱全。这些视频有着一个共同点，大多是分众传媒在楼宇播放的广告，而这一页面的网址是http://focusmedia.sina.com.cn/。在这一页面中每天点击20个视频广告，还可以参加抽奖活动，奖品由分众传媒提供。 尽管新浪分众合并一案目前尚未通过中国商务部的批准，依然悬而未决，这一“热门品牌专区”的出现，似乎又带给关注者新的信号。 此前，也有媒体报道新浪与分众将推出这一品牌专区，旨在将品牌与品牌详细信息有效链接，使得消费者观看广告后轻松获得有关品牌的细节，这无疑为消费者提供了从受到品牌吸引到了解品牌资讯的便捷途径，但是这一形式能否让被动的广告接收变为主动观看和查找呢?广告主会为这种形式买单吗？我们还不得而知。 “热门品牌专区”的出现，使得分众传媒的楼宇广告正式在新浪网安家，这是预示两家公司即将并购成功的热身，还是并购遇阻时的强心剂？让我们继续共同关注。

Digital Out of Home, a sector in China which accounts for around 18% of all OOH spend is about to get a boost if Heartland-Posterscope, the Aegis owned out-of-home specialist has its way. Ben Milne, who recently moved from London to Shanghai to become General Manager of Heartland-Posterscope’s digital insight and innovations group Hyperspace tells [...]

Dates have just been announced for next year’s Shanghai International Digital Signage Show which is being held June 25-27, 2010 at the INTEX Shanghai (No. 77, Xingyi Road). Their web site is in both English and Chinese, see www.chinadigitalsignage.org and we will be following the event and the conference that runs alongside it in more [...]