Singapore, CommunicAsia 2010
Last week, I attended Singapore’s CommunicAsia 2010- A monster of an event, it was combination of three huge expos; CommunicAsia, BroadcastAsia and EnterpriseITAsia. To give you an idea of the scale of the conference; I would estimate it to be about 25-30% larger than NAB in Las Vegas.
From an attendee’s perspective, the conference had a lot to offer by way of mobile, broadcast and communication technology seminars, and the exhibit floor was vast, definitely a multi-day event if you were to walk every exhibit hall.
From an exhibitor’s perspective, perhaps not quite as reciprocal. Although there was a steady flow of attendee traffic between sessions, it was by no means as heavily attended as the NAB show in Las Vegas.
-
Two of the show highlights from my perspective were…
- Heavyweight’s like Docomo, Samsung and Sony paraded out several interesting digital media convergence devices. Low-end and mid-range mobile smartphones are showing up in the market to fill the unique Asian niche market of the “secondary” phone or as an upgrade phone for the lower-SECs. In all cases, manufacturer’s and telcos are bundling affordable LBS, apps markets and concierge services with a new breed of value engineered smartphones.
- Enterprise class cross-media digital distribution and content management systems. These solutions incorporate the control and management of broadcast, mobile, online, digital out of home content in a single platform.
Based on what I saw at the show, it’s apparent that Singapore’s digital signage industry is still in its nascent stages. Not more than 6 exhibitors in all!
The most interesting part? – some of these groups have a government subsidy from the Singaporean government.
中文
正體中文
日本語
English