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On-yi Lo

Wanda Cinema Line Corporation, one of the fastest growing and most competitive cinema chains in China is the latest Chinese movie theatre company to either make or expand agreements with IMAX Corporation, Mississauga, Ontario.

In Wanda’s case, it is an expansion of its relationship, with the installation of three additional IMAX systems in the cities of Quanzhou, Wuhan and Dalian. These theatres are in addition to the four IMAX locations the exhibitor already operates and the seven IMAX locations it currently has scheduled to open. The agreement brings the total number of IMAX theatres to be operated by Wanda Cinema Line by the end of 2012 to 14.

Five of the 14 IMAX locations operated by Wanda Cinema Line are scheduled to be opened and available to consumers in time for the highly-anticipated release of ‘Aftershock’, the first Chinese film to be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience.

In early June, IMAX and Stellar Investment Co. Ltd., a leading Chinese entertainment and media company that operates a network of 15 theatres across major Chinese cities under the name Stellar Cinemas, made an agreement to install two digital IMAX theatre systems into multiplexes in Shanghai and Beijing. The first location is scheduled to be installed in the Shanghai Stellar Zhengda Multiplex in Shanghai in time for the release of ‘Aftershock’. The other location is scheduled to be installed in Beijing as part of a new complex which is expected to be completed in 2011.

The People’s Republic of China is IMAX Corporation’s fastest-growing market, with more than 50 IMAX theatres scheduled to be operating in China by 2012.

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This entry was posted on 火曜日, 6 月 22nd, 2010 at 5:04 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.