DailyDOOH

Here’s a nice Samsung tiled display in the main lobby of the Australia pavilion.

A couple of times an hour, aerial acrobats dressed in scuba gear perform for audiences in the lobby area (yes that’s right!).

Not the best of photos (we hope to get some better ones later) but here is an interesting deployment in the China pavilion at the 2010 World Expo, Shanghai…

It’s a combination of Christie CP2000-M digital cinema projectors and 168 x MicroTiles submerged beneath ‘virtual water’.

The virtual water is of course a ‘projected’ image of water. Very clever and drew huge crowds.

This is the line of people, 08:30 am local Shanghai time, waiting to enter the Shanghai World Expo.

We’ll be watching the event for readers (it’s huge of course) and hope to bring things of interest to your attention.

We noticed the Barco press release ‘Barco illuminates the Shanghai World Expo 2010‘ sent recently – they (Barco) have something like 250 projectors around the Expo.

A local systems integrator told us (he was a man, why do ‘men’ always have to measure things) that Christie had something like 418 projectors in use that they knew of. There would probably be more than that.

The IMAX projector being used in one of the middle east pavilions (either UAE or Saudi) is also Christie we understand.

And of course Christie would have been daft if they hadn’t got any MicroTiles at the event – we believe that there are 168 MicroTiles in the China pavilion alone!

Sankei Biz this week reported this large 200-inch curved plasma display…

As a follow-up to our article of the launch of Christie Digital’s Micro-Tiles in Japan, we received some nice photos we wanted to share.

Christie Digital is now firmly targeting the Asian market beginning this last week with Japan and then proceeding to China and South Korea as well as heading off to Australia we believe to show off its digital canvas…

Jack Kline, President and COO, Christie USA

Below we see the Christie team in Japan…

Christie Digital, a global leader in visual solutions for business, entertainment and industry, is launching its new digital canvas Christie MicroTiles across Asia, initially in Japan today (April 22) and scheduled to travel across South Korea and China – as well as Australia.

As mentioned in several earlier articles on DailyDOOH, MicroTiles is Christie’s innovative digital display technology that creates a virtually seamless digital canvas and offers spectacular, crisp visuals at any distance. The modular digital display tiles can be stacked and clustered like building blocks to create display walls of any shape or scale, using an entirely new, advanced optical design that produces unparalleled levels of brightness, contrast and color reproduction – greater than 115% NTSC and PAL color gamut.

With a screen size of 16 inches (408mm) wide x 12 inches (306mm) high, the tiles also feature a shallow depth of only 10 inches (260mm) and require just 2 inches (50mm) of minimal clearance for rear ventilation. Christie engineers designed the MicroTiles to be fully and easily serviced from the front. The tiles are ‘self-aware’ – meaning that time-consuming and costly color calibration needed to keep conventional video walls looking uniform, is automatically completed by the sensors built into the MicroTiles.

Both advertising and retail signage content will be featured at the Asian launch of Christie MicroTiles in a variety of configurations, including: an 8×6 media wall, the Big ‘O’ retail signage display, two columns in a 1 wide x 5 high configuration, a vertical panorama (1 high x 6 long) array, a 3×6 media wall and the ‘Skyscraper’ consisting of 14 tiles in an irregular shape.

“The MicroTiles launch represents Christie’s distinct revolution in display technology globally,” says Mamoru Hanzawa, general manager, Japan. “More than 100 tiles are used at this launch and we are proud to showcase the possibilities of this innovative display technology.”

Jack Kline, president and COO, Christie USA, says, “It is a significant event for us to debut Christie MicroTiles to our customers and partners in this market. The Asia Pacific market demands high quality, high resolution displays and MicroTiles is designed to address these requirements.”

The spectacular image quality and modular flexibility of the MicroTiles system opens up wide possibilities for companies charged with designing and creating large, vivid visual displays for architectural installations, digital out-of-home, event centers, command and control facilities and retail environments. Christie MicroTiles can easily be incorporated to fit within the physical constraints of a building and eliminate the compromises made when using other display technologies.

Known around the globe for high quality digital projection systems, Christie had its new tiles in R&D for two years at Christie Digital Systems Canada, Kitchener. The product launched in North America in late 2009, and has been seen by millions on The Colbert Report television set.

Technology and visual design experts who have seen the display have described the system as ‘one of the wonders of the world in displays.’

Christie Digital Systems USA Inc. is a wholly-owned subsidiary of Ushio Inc., Japan.

Japanese real estate developer Yunika Corporation, has announced it will power up Japan’s largest outdoor screen system

Japan's Largest Outdoor Screen Deployment

The three screen system will deliver a wide variety of content in Tokyo’s Shinjuku entertainment and shopping district and is set to go live on April 16th.

From Yunika Corporation’s press release we quote “It will showcase a variety of content ranging from commercials to original productions. The triple-screen system offers various display options, making it possible to show commercials in new ways. YunikaVision also features a digital signage system to incorporate real-time visual information.“

Yunika Corporation have created an English web site packed with detail about the screens, including an advertising rate sheet for the new landmark deployment.

Read more from the PDF here.

After Vitaminwater’s 2009 UK Summer campaign and it’s interactive Conga, here is a a video from Beijing’s San Li Tun Village, China. No kids dancing were reported this time, but the Vitaminwater Laser Projection covering an area of 250m² is a nice example of China’s dynamic DOOH market. The video lasts 10 minutes so you may choose to skip to 2:30 and get straight into the action.

This projection, planned by Heartland-Posterscope, ran from 29th Jan to 7th Feb 2010 in what is a popular shopping area in Beijing.

Adam Cherry is Worldwide Digital Development Manager at Posterscope, London, U.K.. As part of the Hyperspace team, he provides the Posterscope Worldwide Network with digital OOH product development support and training as well as campaign planning consultancy. He also drives the global expansion of the advanced DOOH planning tool, Prism Screen.

1. Describe your personal work space.My desk is fairly minimalist, consisting of my computer, some trade magazines and my day book. But the surrounding space is really inspirational. We have a feature wall currently showing Nokia’s Point and Find trial. Next to this is the Hyperspace Wall which is a picture gallery demonstrating the array of work that we do here, including the transmission of a live video feed from a New York street to a digital screen in the UK, and the placement of a 40 ft. long dinosaur into London Zoo. Behind me, there is a demo area where we have the latest cutting edge mobile and interactive technologies to experiment with, and to demonstrate to clients.
2. How do you get to work?I get the train into London and then get the underground to Baker Street. Travelling by both rail and underground gives me the opportunity to see both our and competitor campaigns on Decaux’s Transvision and D6 formats as well as on CBS’ digital escalator panels and LCDs. When not working, my main passions are skiing, cycling and photography.
3. What is an average day like?Waking up at 6.40 a.m. and going to bed at around 10.30 p.m. are about the only average parts of my day. At the risk of sounding clichéd, one of the great things about my role at Posterscope is that there is so much going on that no two days are ever the same. My role includes helping develop the digital capability of our worldwide network through to planning and consulting on UK campaigns.
4. What is essential to you being able to work happily?Working in a team that you get on well with is really important to me, and I’m lucky to be in a situation where this is the case.
5. How flexible are your working conditions?Flexibility is an absolute must for my role. I have a laptop and can remotely access all of our network drives from anywhere with an internet connection. This is essential as, in the past 18 months, I’ve been to China, America, South Africa and have made frequent trips to Europe.
6. What do you think your employer looks for in its staff?The Hyperspace team come from diverse backgrounds but we all have similar attitudes, are all passionate about what we do, and seek inspiration from many different sources such as architecture, art and new technologies. Our complimentary roles are unique and require a broad set of skills. Posterscope invests in an extensive training program to ensure that we have all the necessary expertise for our job.
7. What suggestions do you have for your company?We have a strong sharing culture whereby anyone from any department can make suggestions for consideration. I have made several suggestions recently, but I think, in order to maintain our competitive advantage, they are best not shared.
8. Do you have any frustrations you would like to share with us?My only frustrations at the moment are outside of work with DIY. After spending the best part of three months painting my kitchen cupboards at weekends and storing them in the garden shed, it appears the wood has warped and the cupboard doors now don’t fit back in.
9. What do you like best about your job?I like being able to make real a difference across the Posterscope network. At the moment I am working on the extended global roll out of our web- based digital planning tool, Prism Screen. This will enable each market to build and create digital plans in a matter of minutes with consistent net audience figures.
10. How open is your company to new ideas and suggestions?Very open. We were recently asked at the Posterscope APAC summit in Shanghai to share what suggestions we’d make across the company.
11. How much responsibility have you been given?I’m responsible for working with each Posterscope office to create and work on a digital leadership business plan with them. This puts me in a unique position as I get a truly global perspective on the similarities and differences of each digital out-of-home market.
12. How green are you and your company?We make regular changes to reduce our impact on the environment. After our last environmental audit, some of the changes implemented included the removal of waste bins at our desks; more recycling bins throughout the office; and computers now default to double-sided printing. As well, we have a cycle-to-work scheme allowing staff to purchase subsidized bikes.

James Davies and Adam Cherry will be running a workshop entitled ‘Maximising the appeal of DOOH to advertisers and media buyers‘ on day one; May 5th – 11.30 am to 1.00 pm at #DOOHExpo in London.