DailyDOOH

This week’s Parallel Worlds post comes to you from the Philippines – a place that is arguably Asia’s largest English speaking AND westernized country. It’s summer time here in Manila, which means that on a cool day the temperature bottoms out at about 35 degrees Celsius (that’s 95 F. for the folks that didn’t adopt [...]

MRA (Media Republic Asia) seems to have been a joint-venture between EnQii and DAC (Dynamic Advertising Channels) but word reaches us that VMG Global has just acquired them. China is the only place where EnQii owned a network and not something that they ever publicised but it seems to have been good business for them [...]

This week’s post comes to you from Malaysia, where we highlight a company that holds the title of this country’s biggest Transit TV network. Asia Media is the most advanced Transit DOOH network I have seen during this tour of duty in Asia. It is an impressive network of over 3000 screens that are strategically [...]

This 20-minute nightly Light Show performance of the Rhone-Alpes pavilion in Shanghai that presents an artistic night landscape highlighting the Expo 2010’s’s theme of ‘Better City, Better Life’ reminds us somewhat of the multi-media projection in 2008 celebrating Quebec City’s 400th anniversary. (See our June 28/09 article.) Christie, a global leader in visual solutions for [...]

Pop quiz hotshot* “What has 252 MicroTiles and 4 ECUs?” The answer is rumoured to be a giant new video wall (shown to the left of the picture above) in the USD195 million Nascar Hall of Fame which opened the week before last in Charlotte, N.C. *Howard Payne, Speed (1994): **http://www.autoblog.com

It’s not just us that recognises EnQii as a market leader as this week Lead411 announced its ‘New York City Hot 125′ recognising the hottest technology companies in New York City. Congratulations must go to both EnQii and YCD Multimedia who were both in the list. On a daily basis, the Lead411 research team scours [...]

In November 2009, I posted an article about the potential threat of Mobile to the DOOH industry. Imagine my chagrin when I took a look at the latest issue of Ad Age, in which Kunur Patel just posted an article titled “Forget Foursquare, location based marketing is the new point of purchase” I bet I [...]

Many were undecided whether the Macau pavilion at the 2010 World Expo was supposed to be a rabbit or a chicken… We understand that it has actually been designed to look like a rabbit lantern sitting under China’s national pavilion. The pavilion is covered by a double-layer glass membrane and fluorescent screens. Kinetic balloons form [...]

Here’s a nice Samsung tiled display in the main lobby of the Australia pavilion. A couple of times an hour, aerial acrobats dressed in scuba gear perform for audiences in the lobby area (yes that’s right!).

Not the best of photos (we hope to get some better ones later) but here is an interesting deployment in the China pavilion at the 2010 World Expo, Shanghai… It’s a combination of Christie CP2000-M digital cinema projectors and 168 x MicroTiles submerged beneath ‘virtual water’. The virtual water is of course a ‘projected’ image [...]