DailyDOOH

On-yi Lo

MRA (Media Republic Asia) seems to have been a joint-venture between EnQii and DAC (Dynamic Advertising Channels) but word reaches us that VMG Global has just acquired them.

China is the only place where EnQii owned a network and not something that they ever publicised but it seems to have been good business for them now that they have sold – they still supply all the technology to the MRA network.

The acquisition also looks good for VMG Global bringing in as it does a hugely prestigious contract with CapitaMalls Asia (operating as CapitaRetail China Trust), the leading shopping mall owner, developer and manager in the region.

The contract we understand includes the leading malls in Beijing, Shanghai, Shenzen, Shapingba, Tianjin and Huhehaote, representing a combined weekly footfall / audience of 4.2 million!

DAC is a well known Chinese DOOH player with DOOH/OOH media assets in Chinese airport, golf and cinema sectors.

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This entry was posted on Monday, May 24th, 2010 at 19:58 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.