DailyDOOH

Dmitry Sokolov

Transportation has long been a fertile ground for digital signage. Screens are becoming ubiquitous on buses, vans, trucks, along walkways in airports, even alongside escalators.

Adacaltor's digital signage attachment for escalators

Now a Korean company Adcalator wants to fit screens on handrails of escalators. The escalator attachment also positions a digital screen on the base of the escalator railing.

The attachment not only displays messaging on the LCD display but simultaneously cleans the hand-rail using UV rays to disinfect the handrail as it travels through the machine.

Could the sanitation feature be a key differentiator in today’s age of bird and swine influenza paranoia? Ed

The product we are told is installed in the SM Mall of Asia in Manila, Philippines, a number of locations in Mexico and in Johannesburg, South Africa.

Our Manila contacts commented that the screens  in the SM Mall of Asia “look nice, but all the kids expect the monitors to be touched and keep poking the screen”.

The product is built with a Samsung LCD inside (which suggest a 3-year warranty on the screen) and is available in either single or paired configuration.

For more on the Adcalator visit http://www.adcalator.com/

 Print Share Tweet

This entry was posted on Sunday, March 28th, 2010 at 11:42 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.