DailyDOOH

On-yi Lo

It must have been their banner advert on DailyDOOH.asia but Neo Media Group’s BookingDOOH business has just announced a rather big deal with Shanghai Be Media.

The Bus-Network of CCTV (CCTV is the Chinese state owned TV broadcaster) reaches 53.360.000 (yes that’s 53 million) passengers per day and is one of the largest DOOH networks in China.

Christian Vaglio-Giors, CEO Neo Media Group (obviously delighted) told us “This development will help BookingDOOH to scale its offering and to attract more International brands and media agencies to use our platform for planning and booking DOOH in fast developing China”.

By adding this CCTV network to its portfolio, BookingDOOH now reaches over 350 Million people in 23 countries every week.

Over 200.000 screens of 52 affiliated partners SURELY make BookingDOOH the largest network aggregator in the Digital Out-of-Home industry?

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This entry was posted on Saturday, February 20th, 2010 at 21:46 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.